"Character matters most"

This quote means that you are the one showing who you are. For example if you go to a meeting of your family. If you start to act bad and rude in front of them. What you think they are going to say about you. In the other hand is you are nice an helpful you are going to be know you also a polite person. Another example is when you go help in a charity . Or you even do something good in your free time and no one ask you to do it. That is describing you because you like to help and no one has to tell you to do it. When you do this at the end of the day is what you did most what really counts. If you even help your little cousin with his/her with their homework . You are showing them that you care and learn how to do their homework.  It really depends on you and how you want to be seen in front of people.